Brand Strategy

IF I HAD 60 MINUTES TO SAVE THE WORLD I’D SPEND 59 MINUTES ON PROBLEM DEFINITION.
ALBERT EINSTEIN

 

Strategy focuses all marketing to achieve real results. It eliminates guesswork and enhances creativity. Effective strategies define clear marketing objectives, and develop clear plans to reach them – because only by defining the target, can we know when we’ve hit it.

Over years of practice, digging deep into consumer mindsets and clients’ businesses we have developed specific brand tools that yield excellent results. We employ these on projects as our proprietary tools.

Above this our strategic services cover the following:

Research

  • Generating insight development
  • Competitor research and analysis
  • Customer research and segmentation
  • Influencer research (media and opinion leaders)
  • Brand Development
  • Brand audit
  • Brand positioning tools
  • Name generation
  • Slogan development
  • Media Strategy
  • Traditional
  • Electronic
  • Direct
  • Public Relations

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Design

GRAPHIC DESIGN IS THE PARADISE OF INDIVIDUALITY, ECCENTRICITY, HERESY, ABNORMALITY, HOBBIES AND HUMORS.
GEORGE SANTAYANA

 

Design at Boomtown is all about originality. From creating memorable logos and trademarks to transforming annual reports, we strive to unique visual communication that captures the viewers imagination and speaks volumes about the brand.

Our comprehensive design skills cover:

  • Graphic Identity Systems
  • Logo and Corporate Identity design
  • Signage systems
  • Interior visual style
  • Brochures
  • Annual Reports
  • Packaging
  • Electronic Design
  • Interactive graphics
  • Websites
  • DVD’s
  • Email design

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Advertising

THERE IS A SINGLE THOUGHT IN OUR MINDS WHEN WE EMBARK ON ANY ADVERTISING CAMPAIGN: HOW CAN WE MAKE THIS THE MOST CREATIVE, ORIGINAL PIECE OF COMMUNICATION POSSIBLE

 

Consumers need to be entertained and astonished into developing a real relationship with the brand. Creativity and innovation are the keys to this connection, on or offline.

All our advertising bears the mark of this mindset and we strive to yield disproportionate return on investment through the use of real creativity. Wanted: brave clients.

Our advertising skills cover:

  • Above the Line
  • Television
  • Radio
  • Print/Press
  • Outdoor
  • Posters
  • Point of Purchase
  • Instore retail campaigns
  • Digital/Online/Mobile
  • Digital delivery and campaign management
  • Viral campaigns
  • Search engine optimization

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Direct Marketing

THE KNOWLEDGE REVOLUTION HAS CHANGED EVERYTHING.

 

The internet continues to change everything. Media fragmentation is now deep-rooted. The customer is firmly on his throne. Boomtown’s world-class direct offering is both a digital and traditional marketing solution. We deliver accountable marketing spend with clear measurability, applying consumer insights in inspiring ways.

  • Direct Marketing
  • Strategic customer recruitment
  • Targeted direct campaigns
  • Internal marketing
  • Tactical campaigns
  • Business to business
  • Strategic Alliance Partnerships
  • Databases
  • Websites
  • Intelligent Creative
  • Delight and surprise
  • Balancing branding with response
  • Advertising with impact

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Communication and Public Relations

IF YOU TALK TO A MAN IN A LANGUAGE HE UNDERSTANDS, THAT GOES TO HIS HEAD. IF YOU TALK TO HIM IN HIS LANGUAGE, THAT GOES TO HIS HEART.
NELSON ROLIHLAHLA MANDELA

 

Strategic communication is the powerful art of establishing a favourable reputation amongst consumers and stakeholders.

Public Relations and strategic communication form an integral part in any brand development. Unlike many agencies, Boomtown offers a complete in-house Communication service. We’ve done this in order to create a stronger link to the brand building process and creating synergy through all brand advancement opportunities.

Our Public Relations and Communication division is energetic, connected and highly focused to deliver exciting results and show return on engagement.

Strategic communication forms the underlying backbone of publicity in all its facets, on which we build successful brands.

We cover the following:

  • Communications strategy – models tailored to your business
  • Media releases
  • Newsletters
  • Media relations
  • Reputation management
  • Internal communication
  • Crisis communication
  • Relationship building and management
  • Media analysis reporting
  • Digital online communities
  • Online community collaboration

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Digital

THE INTERNET HAS BEEN THE MOST FUNDAMENTAL CHANGE DURING MY LIFETIME AND FOR HUNDREDS OF YEARS.
Rupert Murdoch

 

There is no doubt that the internet has changed the world we live in and thus changed and broadened the way in which we as marketers communicate with consumers. Never before has it been so easy to access and share information and the web 2.0 mentality is now entrenched in the digital landscape. Boomtown’s approach to digital is to develop integrated digital strategies and create innovative and engaging content online which is highly measurable and delivers real return on investment.

Our digital skills cover:

  • Digital Audit and Strategy
  • Online Advertising
  • Website Development and Design
  • Online Copywriting
  • Web PR
  • Search Engine Marketing
  • Search Engine Optimisation
  • Mobi Sites and Mobile Apps
  • Email Marketing
  • Digital Media Production
  • Web Analytics
  • Online Advertising
  • Social Media

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Brand Activation

WHAT COUNTS IN BRANDS IS NOT HOW YOU POSITION THE COMPANY. WHAT COUNTS IS HOW YOU POSITION THE CUSTOMER.
BRIAN PHIPPS

 

Brand activation is about bringing the brand to life and bringing the experience to the consumer. At Boomtown we consider the importance of not only having a strategically solid and creatively original brand, but activating that experience within the lives of the consumer. We focus on taking your brand to a new level and expressing your brand values to your target market.

Boomtown offers a tailored solution to your brand specific needs.

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Customer Relationship Management

THE CLOSER WE CAN GET TO THE CUSTOMER THE MORE WE CAN INFLUENCE THEIR BEHAVIOR.

 

At Boomtown we have in-depth successful experience in developing some of the leading CRM programmes on a national platform. Developing and maintaining customer loyalty in today’s economy is no longer an option, it’s an imperative.

  • CRM Programmes
  • Welcome
  • Retention
  • Lifetime value development
  • Loyalty and Rewards Programmes
  • Concept and development
  • Database development
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