Background Volkswagen South Africa, one of the countries favourite brands, businesses, and employers conducted extensive research into their employer brand to establish their employee value proposition. Employer brands whilst largely an extension of the internal brand of a business, are also an extension of the external brand of a business as this is what is said ... read more

Boomtown took university marketing to the next level by creating a clever flash mob for Nelson Mandela Metropolitan University which has subsequently gone viral on YouTube and received an overwhelming positive, patriotic response. The activation helped the NMMU and Boomtown stand out from the crowd and prove that strong creative ideas can be successfully executed, even ... read more

Boomtown Strategic Brand Agency literally took to the skies to elevate the Castle Milk Stout (CMS) brand to reflect its premium status and bring the new positioning to life in an exciting and non-traditional way. Boomtown allowed the CMS target audience to experience the brand and the drinking ritual first hand. Background: Castle Milk Stout is ... read more