Boomtown in the News

Boomtown scoops top award at Assegais

Boomtown Strategic Brand Agency walked away with three gold awards and the overall Inkosi award, the top award of the night, at the Assegai Integrated Marketing Awards held on Thursday, 17 November. Boomtown entered two groud breaking campaigns that really stood out in the last year. The first was the Nelson Mandela Metropolitan University flash mob ... read more

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The Always On campaign for Aggreko

A Case Study from Social Times.com: New Skittles Video Campaign Stars…Your Finger

Skittles has just launched one of the creative (and bizarre) online video campaigns we’ve seen. They have gotten interactive in the literal, physical sense, making you (or at least…your finger) part of the action. Read on to find out more and check out some of the videos from the campaign, starring your finger! The Skittles Touch ... read more

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Touch-The-Rainbow

Campaigns

CMS Pause in the Sky and National Promo Boomtown has conceptualized a ritual and occasion for Castle Milk Stout that sets it apart from other stouts in the market. The Pour, Pause, Sip and Enjoyritual takes the rush out of life and allows you to enjoy the sweet stout as it was meant to be enjoyed. ... read more

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Castle Milk Stout Pour, Pause, Sip and Enjoy

An event for a battery that seems to last foreverever…

Eveready South Africa launched new batteries that feel like they last foreverever… Boomtown Strategic Brand Agency was tasked with launching the products to both trade and consumers.   Eveready Platinum, Platinum Plus and Digital Lithium were launched to the trade in 4 cities in 4 days and had the theme of long lasting. Johannesburg, Durban, Cape ... read more

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Eveready bird's view

Designs

Take a look at our 100% creative and innovative work. Start imagining your logo, packaging and brand evolve to work as a visual representation of your company or organization. See how the Boomtown studio has transformed brands to become 100% original.                               ... read more

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Kraft Foods internal brand launch

Boomtown showcases “Die Ware Jakob”

After winning the title of “Dorp van die Jaar” in 2010, Graaff-Reinet was poised to showcase their natural, true Karoo personality to the people of South Africa.  Using a number of print adverts, and an authentically Karoo Television commercial, Boomtown was able to show South Africans just what makes Graaff-Reinet the Gem of the Karoo.   ... read more

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dorp van die jaar

Boomtown sponsors marketing initiative in the Eastern Cape

The Eastern Cape needed a forum that is focused on uplifting marketing and communications and Boomtown Strategic Brand Agency together with various other prominent marketers in Port Elizabeth made this a reality. The Marketers Executive Forum (MXF), of which Boomtown is one of the main sponsors, was established earlier this year.   “An initiative of this ... read more

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Marketers Executive Forum Board

Boomtown creates “Pause in the Sky” for Castle Milk Stout

The Boomtown team and Castle Milk Stout recently took the brand to new heights, literally, when we hosted a Pause in the Sky as part of the experiential brand activation for the Pour, Pause, Sip, Enjoy concept. Boomtown was appointed by South African Breweries (SAB) in June 2010 to manage the below the line activities related ... read more

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The Pause in the Sky event held at the Durban July

Boomtown brings flash mobs to PE

The crowd at Greenacres Shopping Centre was recently swept away, when a young man on a ladder dressed in an overall started singing the popular South African song “Shosholoza”. What followed was a surprise performance by the talented NMMU Choir. The flash mob was all part of an innovative idea by Boomtown and NMMU to promote ... read more

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The NMMU Choir interacting with the crowd on the day

Boomtown powers Aggreko marketing

National Strategic Brand Agency, Boomtown welcomes the international back up power generating company, Aggreko to their portfolio of clients. Aggreko has been providing back up power for the last 49 years to big corporations and major sporting events around the world. The brief was clear; to design a creative and integrated marketing campaign to reach a ... read more

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