Boomtown in the News

Boomtown expands its force

Boomtown has recently expanded its workforce with three talented individuals who will form part of the agency’s dynamic team. With its recent account wins it became the ideal opportunity to expand and grow the team. Zintle Botha joins our team of media specialists as a Media Planner and Strategist. Previous experience was gained at Media24, The ... read more

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The new appointments include: (from left to right): ZIntle Botha, Lwando Marambana and Lauren McNish.

Boomtown celebrates 3 awards, across 3 continents in 10 days

After Boomtown’s success of winning a 2012 CLIO Award in New York earlier this month, as well as an Assegai, it was announced that they are adding an Epica Award to their existing trophy cabinet for the Always On Direct Marketing campaign implemented for global power generation service provider, Aggreko. The Epica awards were created in ... read more

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EPICA International Creative Awards

Boomtown scoops top award at Assegais

Boomtown Strategic Brand Agency walked away with three gold awards and the overall Inkosi award, the top award of the night, at the Assegai Integrated Marketing Awards held on Thursday, 17 November. Boomtown entered two ground breaking campaigns that really stood out in the last year. The first was the Nelson Mandela Metropolitan University flash mob ... read more

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The Always On campaign for Aggreko

A Case Study from Social Times.com: New Skittles Video Campaign Stars…Your Finger

Skittles has just launched one of the creative (and bizarre) online video campaigns we’ve seen. They have gotten interactive in the literal, physical sense, making you (or at least…your finger) part of the action. Read on to find out more and check out some of the videos from the campaign, starring your finger! The Skittles Touch ... read more

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Touch-The-Rainbow

Campaigns

CMS Pause in the Sky and National Promo Boomtown has conceptualized a ritual and occasion for Castle Milk Stout that sets it apart from other stouts in the market. The Pour, Pause, Sip and Enjoyritual takes the rush out of life and allows you to enjoy the sweet stout as it was meant to be enjoyed. ... read more

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Castle Milk Stout Pour, Pause, Sip and Enjoy

An event for a battery that seems to last foreverever…

Eveready South Africa launched new batteries that feel like they last foreverever… Boomtown Strategic Brand Agency was tasked with launching the products to both trade and consumers.   Eveready Platinum, Platinum Plus and Digital Lithium were launched to the trade in 4 cities in 4 days and had the theme of long lasting. Johannesburg, Durban, Cape ... read more

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Eveready bird's view

Designs

Take a look at our 100% creative and innovative work. Start imagining your logo, packaging and brand evolve to work as a visual representation of your company or organization. See how the Boomtown studio has transformed brands to become 100% original.                               ... read more

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Kraft Foods internal brand launch

Boomtown showcases “Die Ware Jakob”

After winning the title of “Dorp van die Jaar” in 2010, Graaff-Reinet was poised to showcase their natural, true Karoo personality to the people of South Africa.  Using a number of print adverts, and an authentically Karoo Television commercial, Boomtown was able to show South Africans just what makes Graaff-Reinet the Gem of the Karoo.   ... read more

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dorp van die jaar

Boomtown sponsors marketing initiative in the Eastern Cape

The Eastern Cape needed a forum that is focused on uplifting marketing and communications and Boomtown Strategic Brand Agency together with various other prominent marketers in Port Elizabeth made this a reality. The Marketers Executive Forum (MXF), of which Boomtown is one of the main sponsors, was established earlier this year.   “An initiative of this ... read more

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Marketers Executive Forum Board

Boomtown creates “Pause in the Sky” for Castle Milk Stout

The Boomtown team and Castle Milk Stout recently took the brand to new heights, literally, when we hosted a Pause in the Sky as part of the experiential brand activation for the Pour, Pause, Sip, Enjoy concept. Boomtown was appointed by South African Breweries (SAB) in June 2010 to manage the below the line activities related ... read more

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The Pause in the Sky event held at the Durban July