Boomtown Strategic Brand Agency personified the Internet with the creation of The Gig, a big, bright orange character covered in hundreds of post-it notes representing the multitude of things that an Internet user can do with one Gigabyte of data. Background: Broadband penetration and Internet usage in South Africa has seen a consistent rise as broadband ... read more

Boomtown showed direct growth to the First Choice brand with 70% volume growth, a 3% gain in market share, and a return on investment (ROI) of 200%! Creativity and brand alignment allowed this brand to not only experience growth in sales, but become a solid challenge for competitors. Background: Despite being voted as the best tasting ... read more