Boomtown not only wowed the mining and manufacturing industry with this innovative direct marketing campaign but the Direct Marketing Association of South Africa (DMASA) as well. The Always On campaign won two gold awards and the overall Inkosi award at the 2011 Assegai Awards The ‘always on’ concept created widespread interest and put Aggreko on the ... read more

BACKGROUND In 2010, Cadbury embarked on a new phase of technological upgrades & processing improvements including the installation of automated machinery together with more efficient management practices. Whilst this bode well for future growth and success, the changes unfortunately necessitated cutting back approximately 30% of the existing labour force CHALLENGE communicate the changes taking place in ... read more

INDUSTRY SETTING E-Square Enterprises (Pty) Ltd is f a group of companies, each focused at a niche area of specialization in fields supporting the E-Square vision of General Education and Training Band (GET); Further Education and Training Band (FET) and Higher Education Band (HE). The Enterprising Education activities are situated in the thriving urban heart of ... read more

BACKGROUND Nelson Mandela Metropolitan is a comprehensive university situated in Nelson Mandela Bay, and has been a client of Boomtown’s for a number of years. The university currently holds over 25 000 students across its six campuses, and is a market leader in tertiary education in the Eastern Cape province. CHALLENGES The marketing of a university ... read more

BACKGROUND For years Castle Milk Stout was known as an old man’s beer, and the brand was neglected from a marketing communication perspective. As a consequence of that the brand took on a life of its own amongst consumers and Castle Milk Stout became the enclave of migrant labourers in SA, who were steeped in rural ... read more

Through clever marketing and understanding the various social issues consumers deal with, such as the growing concern for the environment, Boomtown Strategic Brand Agency created a campaign through which First Choice was able to educate their consumers of their role towards conserving the environment. Background: The environmentally-friendly aspects of First Choice milk, produced by Woodlands Dairy, ... read more

Boomtown tackled the challenge of redeveloping rugby in the Eastern Cape and developed a brand for Kings Rugby which filtered through to rugby on all levels of play. Boomtown carefully crafted a brand which appealed to the greater Eastern Cape population and ensured the province’s passion and excitement for rugby was once again instilled in the ... read more

Boomtown Strategic Brand Agency helped promote Dubai to South African tourists who we looking to escape the cold South African winters for the warm Dubai summers, and helped to spread the message that Dubai was actually a family friendly destination with lots to offer kids.  Background: Over the past 10-15 years, Dubai has become one of ... read more

Boomtown Strategic Brand Agency has revived household and lifestyle brand, House of York, in the South African market. The bright, fresh, sophisticated new look for the brand has made the products more aesthetically appealing to the new target market. Background: House of York is the leading manufacturer and Marketer of wooden household products in South Africa. ... read more

Boomtown Strategic Brand Agency personified the Internet with the creation of The Gig, a big, bright orange character covered in hundreds of post-it notes representing the multitude of things that an Internet user can do with one Gigabyte of data. Background: Broadband penetration and Internet usage in South Africa has seen a consistent rise as broadband ... read more

Background Volkswagen South Africa, one of the countries favourite brands, businesses, and employers conducted extensive research into their employer brand to establish their employee value proposition. Employer brands whilst largely an extension of the internal brand of a business, are also an extension of the external brand of a business as this is what is said ... read more

BACKGROUND Procydin, a top-selling nutritional supplement in South Africa and globally, made the word antioxidant a household name many years ago with the development of this popular nutraceutical that promotes optimum health. Procydin has seen a great increase in popularity over the years due to the strong focus that consumers place on health and well-being today. ... read more

Industry Setting With its head office in Port Elizabeth, The Rental Company is one of the countries most established finance service providers having been in operation for over fifteen years. Specializing in asset finance, the company services both equipment dealers and end users alike. With new offices opening in Johannesburg and Bloemfontein, Group Director Peter France ... read more

Boomtown took university marketing to the next level by creating a clever flash mob for Nelson Mandela Metropolitan University which has subsequently gone viral on YouTube and received an overwhelming positive, patriotic response. The activation helped the NMMU and Boomtown stand out from the crowd and prove that strong creative ideas can be successfully executed, even ... read more

Boomtown showed direct growth to the First Choice brand with 70% volume growth, a 3% gain in market share, and a return on investment (ROI) of 200%! Creativity and brand alignment allowed this brand to not only experience growth in sales, but become a solid challenge for competitors. Background: Despite being voted as the best tasting ... read more

Industry Setting Eveready, established in 1937, is South Africa’s only battery manufacturer of Zinc Chloride batteries and marketer of Alkaline and Lithium batteries. Eveready also manufacture Energy Saving Light bulbs and market Radio and Flash Light devices. To better compete in the upper end of the South African battery market, Eveready decided to rebrand their current ... read more

Boomtown Strategic Brand Agency literally took to the skies to elevate the Castle Milk Stout (CMS) brand to reflect its premium status and bring the new positioning to life in an exciting and non-traditional way. Boomtown allowed the CMS target audience to experience the brand and the drinking ritual first hand. Background: Castle Milk Stout is ... read more