Boomtown not only wowed the mining and manufacturing industry with this innovative direct marketing campaign but the Direct Marketing Association of South Africa (DMASA) as well. The Always On campaign won two gold awards and the overall Inkosi award at the 2011 Assegai Awards The ‘always on’ concept created widespread interest and put Aggreko on the ... read more

BACKGROUND In 2010, Cadbury embarked on a new phase of technological upgrades & processing improvements including the installation of automated machinery together with more efficient management practices. Whilst this bode well for future growth and success, the changes unfortunately necessitated cutting back approximately 30% of the existing labour force CHALLENGE communicate the changes taking place in ... read more

INDUSTRY SETTING E-Square Enterprises (Pty) Ltd is f a group of companies, each focused at a niche area of specialization in fields supporting the E-Square vision of General Education and Training Band (GET); Further Education and Training Band (FET) and Higher Education Band (HE). The Enterprising Education activities are situated in the thriving urban heart of ... read more

BACKGROUND Nelson Mandela Metropolitan is a comprehensive university situated in Nelson Mandela Bay, and has been a client of Boomtown’s for a number of years. The university currently holds over 25 000 students across its six campuses, and is a market leader in tertiary education in the Eastern Cape province. CHALLENGES The marketing of a university ... read more

BACKGROUND For years Castle Milk Stout was known as an old man’s beer, and the brand was neglected from a marketing communication perspective. As a consequence of that the brand took on a life of its own amongst consumers and Castle Milk Stout became the enclave of migrant labourers in SA, who were steeped in rural ... read more