Case Studies

Andrew Mackenzie says it's all about the boom.

"I love this industry, everyday it's filled with fresh challenges to create something out of nothing"

First Choice – I Kid you not!

ikyn

BACKGROUND Our aim was to increase brand awareness for First Choice Flavoured milk in a market of LSM 8-10 mothers. We wanted to try new media to answer this challenge and after lots of head scratching we came across the human truth that mothers love telling anyone who will listen entertaining stories about their children. We […]

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First Choice “Busted”

busted

BACKGROUND We were looking to bring back that good ol’ farm style feeling when eating homemade custard hot-off the stove. Idea: “Goldilocks & the three [infamous] bears”. The past campaigns had proven successful, thus, we decided to make use of the current available artwork, in combination with a brand new prize. CHALLENGE We needed to: Increased […]

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Castle Milk Stout: Repositioning

Castle Milk Stout

For years Castle Milk Stout was known as an old man’s beer, and the brand was neglected from a marketing communication perspective. As a consequence of that the brand took on a life of its own amongst consumers and Castle Milk Stout became the enclave of migrant labourers in SA, who were steeped in rural traditions, and also became the symbol of masculinity due to it being a strong beer.

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McDonalds McCafe Launch

McDonalds - Somethings Brewing

The McDonalds on Port Elizabeth beachfront had gone through a big revamp and would be relaunched on 13 April 2012 with a new deck area overlooking the sea and the first ever McCafe in Port Elizabeth. Boomtown was called in to work on the launch event as well as the teaser campaign leading up to the launch.

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Aggreko

Aggreko

Boomtown not only wowed the mining and manufacturing industry with this innovative direct marketing campaign but the Direct Marketing Association of South Africa (DMASA) as well. The Always On campaign won two gold awards and the overall Inkosi award at the 2011 Assegai Awards The ‘always on’ concept created widespread interest and put Aggreko on the South African map.

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Boomtown promotes environmental awareness with First Choice

First Choice - Natures Own

Through clever marketing and understanding the various social issues consumers deal with, such as the growing concern for the environment, Boomtown Strategic Brand Agency created a campaign through which First Choice was able to educate their consumers of their role towards conserving the environment.

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Boomtown encourages South Africans to explore Dubai

Dubai - Kids Go Free

Boomtown Strategic Brand Agency helped promote Dubai to South African tourists who were looking to escape the cold South African winters for the warm Dubai summers, and helped to spread the message that Dubai was actually a family friendly destination with lots to offer kids.

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Boomtown brightens household brand, House of York

House of York

Boomtown Strategic Brand Agency has revived household and lifestyle brand, House of York, in the South African market. The bright, fresh, sophisticated new look for the brand has made the products more aesthetically appealing to the new target market.

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Boomtown Brings a Gig to Life

Axxess - The Gig

Boomtown Strategic Brand Agency personified the Internet with the creation of The Gig, a big, bright orange character covered in hundreds of post-it notes representing the multitude of things that an Internet user can do with one Gigabyte of data.

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VW South Africa SEL

VW

Volkswagen South Africa, one of the countries favourite brands, businesses, and employers conducted extensive research into their employer brand to establish their employee value proposition.

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Value Added Life

Value Added Life

Procydin, a top-selling nutritional supplement in South Africa and globally, made the word antioxidant a household name many years ago with the development of this popular nutraceutical that promotes optimum health.

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The Rental Company

Rental Company

With its head office in Port Elizabeth, The Rental Company is one of the countries most established finance service providers having been in operation for over fifteen years. Specializing in asset finance, the company services both equipment dealers and end users alike.

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A Flash of brilliance for Boomtown and NMMU

NMMU - Flash of Brilliance

Boomtown took university marketing to the next level by creating a clever flash mob for Nelson Mandela Metropolitan University which has subsequently gone viral on YouTube and received an overwhelming positive, patriotic response. The activation helped the NMMU and Boomtown stand out from the crowd and prove that strong creative ideas can be successfully executed, even with a limited budget.

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Boomtown helps First Choice Custard show 200% ROI

First Choice Custard

Boomtown showed direct growth to the First Choice brand with 70% volume growth, a 3% gain in market share, and a return on investment (ROI) of 200%! Creativity and brand alignment allowed this brand to not only experience growth in sales, but become a solid challenge for competitors.

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Eveready Foreverever Campaign

Eveready

Eveready, established in 1937, is South Africa’s only battery manufacturer of Zinc Chloride batteries and marketer of Alkaline and Lithium batteries. Eveready also manufacture Energy Saving Light bulbs and market Radio and Flash Light devices.

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Boomtown and Castle Milk Stout take to the sky

CMS Takes to the Sky

Boomtown Strategic Brand Agency literally took to the skies to elevate the Castle Milk Stout (CMS) brand to reflect its premium status and bring the new positioning to life in an exciting and non-traditional way. Boomtown allowed the CMS target audience to experience the brand and the drinking ritual first hand.

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