Awards

Booming week at Boomtown

Gold EPICA and four Assegais, plus MACE recognition for NMMU

It doesn’t rain, it pours when it comes to awards for Boomtown, and last week the team walked away with a gold international EPICA award,  and four Assegais for its World’s First Stethoscope Radio Ad for Africa Health Placements.

The gold EPICA was awarded in the B2B direct mail category and Boomtown was one of only three South African agencies to be recpgnised.  At the Assegais it was recognised in the alternative media category (leader award) and won a bronze in the 3D direct mail category, silver for creative solutions (craft) and the cream of the crop, gold for public sector service.

Andrew MacKenzie, Boomtown’s creative director said of their work: “The gold for public sector service is particularly gratifying as this is why the campaign was developed in the first place, to make a difference in the public sector.

“We have 20% of the world’s population in sub-Saharan Africa but only 2% of the world’s physicians. Africa Health Placements has been on a mission to draw enthusiastic graduate doctors from the US and Europe to get involved, improve medical care and gain invaluable experience across Africa. And they have place many medical grads since its launch.”

The World’s First Stethoscope Radio Ad direct mail works by the recipient placing their stethoscope on the box, where a pressure sensor activates the audio clip.

“We knew all graduating doctors have a stethoscope, so devised an idea which also encouraged sharing amongst their peers.” Added MacKenzie.

In addition to the Assegais and EPICA, Boomtown’s innovative branding and communication solutions for Nelson Mandela Metropolitan University (NMMU) won its client recognition at the Marketing, Advancement and Communication in Education (MACE) Excellence Awards.

They were for:

  • Its new app, myjourney;
  • Its unconventional packaging of the university’s Annual Report
  • The external newsletter, In Touch
  • Videos of NMMU ambassadors as part of a strategy to reach today’s highly-visual Generation Y
  • Its integrated Graduation campaign aimed at profiling all that is excellent about NMMU.

 

Glen Meier, Boomtown MD, commented on the week of accolades saying: “Our focus at Boomtown is to produce amazing work that yields results for our clients.  Winning awards for this work is a fantastic tribute to the team.”

 

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Loeries come to roost at Boomtown

Flying direct from Cape Town, two bronze Loeries will soon be roosting at Boomtown as it scooped two prestigious birds at the 34th Annual Loerie Awards for its work with Africa Health Placements and Art for Change.

Boomtown’s logo design for Art for Change was the only Loerie awarded in the logo category this year. Andrew MacKenzie, Boomtown’s creative director said: “We feel extremely privileged to have been recognised. Art for Change is a great initiative and cause that curates work from anonymous amateur and professional artists to raise funds for charitable causes. They needed a simple, timeless logo that would speak to both the artist and the art lover.”

“The logo execution represents a number of elements from the name Art for Change. Just like the artworks exhibited, the logo needed to reward the observant viewer – concealed in the negative space within the A is a pencil, the starting point for the majority of the artworks.” Added Jedd McNeilage, Boomtown art director and design group head.

The second bronze bird was won for its direct mail campaign for Africa Health Placements, which draws enthusiastic graduate doctors from the US and Europe to get involved, improve medical care and gain invaluable experience across Africa.

To stand out from the crowd and draw attention to the needs of the continent, Africa Health Placements and Boomtown created The World’s First Stethoscope Radio Ad.

Andrew MacKenzie, Boomtown’s creative director said of its work: “The World’s First Stethoscope Radio Ad works by the recipient placing their stethoscope on the box, where a pressure sensor activates the audio clip.

“We knew all graduating doctors have a stethoscope, so devised an idea which also encouraged sharing amongst their peers.”

The team for the Art for Change logo was Jedd McNeilage, design group head and art director, Gary Welsh, copywriter and Andrew MacKenzie, creative director. The team for Africa Health Placements was Tim Jones, creative group head, Jedd McNeilage, design group head, Gary Welsh copywriter and Andrew MacKenzie, creative director.

 

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Rebrand100 celebrates birth of the Adventure Province

The repositioning of the Eastern Cape as Adventure Province by Boomtown has been recognized globally as one of the most significant rebrand exercises of a destination by REBRAND 100.

Once a year, a fresh panel of international business, marketing and design executives is selected to jury the competition, with the goal of showcasing globally the most effective brand transformations.

The Eastern Cape has a lot to offer, to many people, so the challenge was defining a single and unique draw that would stand out above the rest. After hours of: research, focus groups, comparisons, insight generation, uncovering brand perceptions and the development of brand tools, Boomtown crafted a compelling brand that would be a first for the country.

Looking at the other eight provinces there was one unique, compelling proposition with great growth potential for the Eastern Cape. Adventure.

So the Adventure Province was born.

Glen Meier, Boomtown’s Port Elizabeth Managing Director said of their work: “The Province has a better profile and is accessible due to having a strong brand identity. The positioning has worked exceptionally well, and included the development of a range of merchandise that could generated a new revenue stream.

“The positioning allowed us to create a truthful and memorable proposition and encourage travelers to take pleasure in their own adventures, while exploring and discovering our exceptional piece of South Africa.”

REBRAND 100 is a leading source of case studies and expertise from over 36 countries and range from multinational firms like Unilever, Procter & Gamble, Four Seasons Hotels and Resorts, Virgin Atlantic, to nonprofit organizations, regional, and local small businesses.


 

 Booming Boomtown scoops diamond arrow award

Boomtown Strategic Brand Agency received the PMR Africa diamond arrow award, the highest honor, with an excellent score of 4.34 out of a possible 5.00 in the advertising category.

The PMR awards commend local company, department and institution competencies and celebrate personnel and staff for creating an exceptional company – no matter the industry.

Glen Meier, Boomtown’s Port Elizabeth managing director commented saying: “We attend the PMR business awards here in port Elizabeth every year and have been successful for the past 10 years.

“To have scooped another diamond reaffirms to our team that we are on top of our game, running a successful and professional agency in the eyes of fellow Port Elizabethan businesses.”

Meier concluded saying: “The win motivates the team to continue to do great and responsible strategic and creative work for our clients and to endeavor to push the boundaries more and more as we grow.”


 

Africa Health Placements: global accolades

Innovative marketing sees a rush of med students to Africa’s shores

Andrew Mackenzie, Boomtown’s creative director said of their work: “The World’s First Stethoscope Radio Ad works by the recipient placing their stethoscope on the box, where a pressure sensor activates the audio clip.

“We knew all graduating doctors have a stethoscope, so devised an idea which also encouraged sharing amongst their peers.”

Welsh concluded: “It’s a privilege to be placed alongside some of the world’s largest brands. We pride ourselves on our innovative approach to brand communications, and to get top-quality grads to Africa’s shores, and to have been globally recognized for this campaign gives us a great sense of satisfaction.”

Though it has 20% of the world’s population, sub-Saharan Africa has only 2% of the world’s physicians.

And Africa Health Placements (AHP) has been on a mission to draw enthusiastic graduate doctors from the US and Europe to get involved, improve medical care and gain invaluable experience across Africa.

To stand out from the crowd and draw attention to the needs of the continent, AHP’s recruitment is supported by creative award-winning marketing campaigns. Working with Boomtown, the agency secured silver in the 2013 CLIO awards for AHP’s latest direct mail campaign to recruit doctors – The World’s First Stethoscope Radio Ad.

Gary Welsh, Boomtown copywriter and part of the award-winning team added: “1,200 doctors graduate each year in Africa, more than half leave. As a result only 2.9% are serving rural communities. Foreign doctors are used to fill these gaps, and we needed to speak with to them directly in a unique and powerful way.”

Andrew Mackenzie, Boomtown’s creative director said of their work: “The World’s First Stethoscope Radio Ad works by the recipient placing their stethoscope on the box, where a pressure sensor activates the audio clip.

“We knew all graduating doctors have a stethoscope, so devised an idea which also encouraged sharing amongst their peers.”

Welsh concluded: “It’s a privilege to be placed alongside some of the world’s largest brands. We pride ourselves on our innovative approach to brand communications, and to get top-quality grads to Africa’s shores, and to have been globally recognized for this campaign gives us a great sense of satisfaction.”


And the best DM campaign goes to… Boomtown (again!)

The World’s First Stethoscope Radio Ad, the direct mail campaign for Africa Health Placements, an organization that places doctors from the first world in public service roles across Africa is racking up the awards for its creator, Boomtown Strategy Brand Agency.

The latest is a prestigious Gold, awarded by Ads of The World for April. An initiative that highlights monthly the most popular campaigns from across the globe. The popularity within the peer network is based on a combination of ratings, comments, re-tweets, Facebook submission and other social media factors.

Andrew Mackenzie, Boomtown’s creative director said of their work with Africa Health Placements: “It’s flattering to be recognized by our peers internationally for this work, especially knowing they’re a highly critical bunch. To be able to produce an innovative solution for a great social cause is extremely rewarding.”

Targeting medical graduates, the direct mail campaign worked by the recipient placing their stethoscope on the box, where a pressure sensor activates the advert.

Boomtown MD, Wayne Harrison added: “The execution of this campaign demonstrates the Boomtown philosophy and approach perfectly: creativity melded with strategic thinking to create a big impact. The BOOM. It’s a piece of work we’re incredibly proud of, and a win we’re not afraid to celebrate.”

The creative team (pictured) behind the award-winning work consisted of: Andrew Mackenzie (executive creative director), Gary Welsh (copyrighter), Tim Jones (art director), Jedd McNeilage (designer), Bryoni Falconer (production manager) and Nick Warring. 


 

 Boomtown wins at the Art Directors Club awards

Boomtown Strategy Brand Agency secured a huge win at the 2013 Art Directors Club awards in Miami last night for its direct mail campaign for Africa Health Placements, an organization that places doctors from the US and Europe in public service roles across Africa. 

Targeting medical graduates, the direct mail campaign titled The World’s First Stethoscope Radio Ad worked by the recipient placing their stethoscope on the box, where a pressure sensor would activate the advert.

Andrew Mackenzie, Boomtown’s creative director said of their work with Africa Health Placements: “It’s flattering to be recognized in Miami by the world’s most talented creative directors, but to be able to produce an innovative solution for a great social cause is extremely rewarding.”

Part of the Boomtown CSR initiative, it found there is a shortage of doctors in Africa, with a strong need in the central regions. A creative, and innovatively executive direct mail campaign to grab the recipients’ attention in an interactive way hooks the graduates’ attention and encourages sharing.

Boomtown MD, Wayne Harrison added: “The execution of this campaign demonstrates the Boomtown philosophy and approach perfectly: creativity melded with strategic thinking to create a big impact. The BOOM. It’s a piece of work we’re incredibly proud of, and a win we’re not afraid to celebrate.”

The creative team (pictured) behind the award-winning work consisted of: Andrew Mackenzie (executive creative director), Gary Welsh (copyrighter), Tim Jones (art director), Jedd McNeilage (designer), Bryoni Falconer (production manager) and Nick Warring. 


Boomtown has been honored with a number of awards in recent years in recognition of the quality of advertising material produced by the agency. These include but are not limited to the following:

  • Boomtown won three gold awards as well as the Inkosi award at the 2011 Assegai Integrated Marketing Awards. The NMMU Flash Mob, which has received much acclaim from the industry and the media, won a gold Assegai in the social media category. The Aggreko Always – On direct marketing campaign won two gold awards in the craft and media 3D categories. The campaign was also awarded the Inkosi award for the best entry overall.
  • In 2011, Boomtown’s rebrand of the Cacadu District Municipality was recognised and was named one of the world’s most effective rebrands in the seventh annual REBRAND 100® Global Awards. This award put the Cacadu rebrand as one of the 100 best rebrands in the world for 2011.
  • In 2010, the NMMU won another 6 MACE awards for excellence in communication. The awards were won for various campaigns and publications which were conceptualized and designed by Boomtown.
  • In 2009, the Cacadu District was awarded a Swiss Tourism Award in the Sport and Adventure category. This award is in recognition of the initiatives that Boomtown has implemented for Cacadu.
  • The Nelson Mandela Metropolitan University (NMMU) won 5 Marketing, Advancement and Communications in Education (MACE) excellence awards in 2009. Their awards included best annual report and best external publication both designed by Boomtown.
  • Boomtown has, since 2006, been rated by AdReview as one of the top 25 advertising agencies in South Africa. In 2010, we were rated as the 12th best Cape agency and were the only Port Elizabeth based agency in the top 20.
  • Boomtown has to date held its Service Excellence accreditation since 2006 and was also the first agency to achieve this accreditation.
  • The PMR Africa Eastern Cape Leaders and Achievers awards have for the fifth consecutive year recognized the agency’s excellent standard of material produced. The agency has won Diamond, Gold and Silver PMR awards for being the leading advertising agency.

 

 
   

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