“I sift through all the data, reams of information and stories, to find patterns and construct something that didn’t exist before – a synthesis, a cohesive research project or output.”

Lesley, our in-house guru of sociology, forms an integral part of our strategic team. This passionately curious mind seems to have studied everything, including an undergrad degree majoring in Psych and Sociology, a double honours in Psychology and Group Dynamics, and a Masters Degree in Sociology. As if that is not enough, she is now a doctoral candidate for a PHD in sociology. Open her garage and you will find books, books and more books.

“Seeing briefs develop into so much more than anyone could have imagined is priceless. I love seeing the end result after all the blood, sweat and tears.”

Annelise is the strict one who makes sure all the work gets done on time every time. She encourages when people are doubtful, chases them when they are slow and plans the dreamy creatives’ diaries. She ensures that each designer is equipped with all the necessary tools to make magic. Annelise is the middleman. Open her garage and you will probably find a big bakkie and some potjiekos competition trophies.

“Everyday I get to learn and engage with various people that help me grow in my career.”

You could say that Delia is a creatively logical jack-of-all-trades, but more specifically, she oversees the operations for Boomtown Joburg. She’s known for her Joburg pace, extreme efficiency and organisational skills that would rival those of a royal wedding planner. Like any girl, she knows the benefits of retail therapy and chilling out to good music. Open her garage and you will probably find a secret organisationional skills training organisation.

“I am privileged to be involved in some really cool projects. When clients are ecstatic about what you present, it makes all the effort worthwhile.”

Jared’s strategic approach to life and his job is punctuated by sporadic bright explosions of creativity. He confidently guides clients’ brands in the right direction, providing them with the tools to achieve their goals. On top of that, he ensures clients always have what they need, and more. He has a passion for classic novels because, there’s something about all that free thought sitting together on a shelf for you”. Open his garage and you will probably find a fine collection of Chardonnay.

“No two days or projects are ever the same. I am kept on my toes by the challenge of creating the best possible solutions within deadlines that are tighter than skinny jeans after a gymless winter.”

Apart from contributing to a large portion of KFC’s income, Bry oversees the production of all agency printed material. By liaising with various suppliers, she ensures the delivery of high quality finished products within the allocated budget and deadline. Open her garage and you will probably find all her colleagues’ stationery (that she allegedly pilfers while pretending to work overtime).

“The media landscape is forever changing and working to create the best strategy is challenging on a daily basis.”

Contrary to popular belief, Paige didn’t change her name to suit her career. She strategises, plans and books media to hit clients’ target markets right between the eyes. She likes to follow Dr. Seuss’s theory that those who mind don’t matter and those who matter don’t mind”. Open her garage and you will probably be met by two hyperactive, adorable monsters posing as Jack Russels.

“The multi-faceted nature of my role keeps things interesting. Each day is different with new challenges. I love meeting and working with people from all walks of life and a variety of industries.”

Sam’s job could probably be likened to a strategic juggling act. She keeps the ball in the air by constantly meeting the demands of a multitude of audiences both internally and externally. In her spare time she collects shoes and runs half marathons. Open her garage and you will probably find empty shoeboxes and her suave black Polo.

“The pace of PR is exhilarating- there is never a dull moment and things often need to happen quickly. The reward lies in seeing people noticing your brand and hearing them talk about it!”

Biffy uses both sides of her brain to make effort seem effortless and believes that PR and Communication is a long-term relationship rather than a fling. According to this sprightly lady, it’s all about listening, engaging and responding. Her most treasured possession is her mind – something she claims to work hard at not losing. Open her garage and you will probably find an eccentric mix of things from her birth year.

“The fact that I wake up every morning happy to be part of the growing Boomtown family tells me I work at the right place.”

The ever-patient logically brained Shaun is our hard-working financial guru. He uses his rugby muscles to rein in the spending and ensure that we always stay on budget. He’s a solid guy who commands a great deal of respect (even more so when he has pay slips in his hand). Open his garage and you will probably find plenty of protein shakes, golf clubs and a rugby ball or two.

“It’s great being able to blame moodiness on my artistic temperament. Above all, the creativity, the inspiration and the people I work with, make every day a surprise.”

Anja is a rare breed from the logical/creative family. As a senior designer, everyday involves briefs, thoughts, inspiration, searches, sighs, clicks, designs, creation, changes, screaming and printing. She loves nice long walks and dips with her boys (furry and non-furry) and wieners from Van’s Wurstwagon. Open her garage and you will probably find lots of empty BBQ Fritos packets.