Destination Brands

Eastern Cape Parks and Tourism Agency Case Study

ECTB-Summer-advert-02

Eastern Cape Tourism Board were investigating a way to potentially leverage the brand off the 2010 FIFA World Cup experience and take full advantage of the influx of foreign tourists as well as the domestic tourists looking to escape the hype of the event.

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Stellenbosch Case Study

Brand Positioning brochure

Although Stellenbosch is the historic leader for breathtaking wineland scenery, competitors such as Franschhoek and Robertson have been moving fast to improve their tourism offerings.

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CACADU

Cacadu District Municipality

Situated in the Western Portion of the Eastern Cape Province, South Africa, the Cacadu district Municipality consists of nine local municipalities and other portions collectively known as the District Management Areas. The Municipality is a new, multi-ethnic administration, formed by the ANC government.

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