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DIRECT MARKETING

The knowledge revolution has changed everything.

The internet continues to change everything. Media fragmentation is now deep-rooted. The customer is firmly on his throne. Boomtown’s world-class direct offering is both a digital and traditional marketing solution. We deliver accountable marketing spend with clear measurability.

Direct marketing

• Strategic customer recruitment
• Targeted direct campaigns
• Internal marketing
• Tactical campaigns

Strategic alliance partnerships

• Database
• Websites

Intelligent creative

• Delight and surprise
• Balancing branding with response
• Advertising with impact

Customer relationship marketing (CRM)

At Boomtown we believe that the closer we can get to the customer the more we can influence their behavior.

We have in-depth successful experience in developing and maintaining some of the world’s leading CRM programmes both locally and internationally.

CRM programmes

• Welcome
• Retention
• Boomtown Nursery™
• Lifetime value development

Loyalty and rewards programmes

• Concept and development
• Database development