Cadbury - Go Back
In 2010, Cadbury embarked on a new phase of technological upgrades & processing improvements including the installation of automated machinery together with more efficient management practices. Whilst this bode well for future growth and success, the changes unfortunately necessitated cutting back approximately 30% of the existing labour force.
- communicate the changes taking place in a clear & visual manner
- develop messaging to decrease the anticipated confusion and panic amongst the labour force
- instill and maintain a sense of pride amongst all employees to limit the negative impact on the factory’s productivity during difficult times.
Boomtown developed a campaign which would speak to employees on all levels. ‘Raise the Bar’ was chosen as the campaign message as it spoke towards a unified and active involvement from all parties concerned to achieve excellence. The look & feel created was designed to represent a bright future – the designs fun and contemporary & the tone of messaging simple & light hearted to appeal to all levels of employees & boost morale in difficult times.