Boomtown

BOOMTOWN INTEGRATES ADVERTISING, DESIGN, PUBLIC RELATIONS, DIRECT MARKETING, AND DIGITAL PRINCIPLES TO CREATE AND NURTURE BRAND RELATIONSHIPS.

100% left brain and 100% right brain: that’s what Boomtown is about. 100% strategic development of our clients’ brands and 100% great original creativity to bring it all to life.

Over the years we have honed our skills on both levels: We develop strategically sound brand models that define a perfect niche in the marketplace, and then unleash our unique creativity to catapult the brand into life. All this in a completely media-neutral environment.

We are an agency driven by a passion to create original, successful brands. Brands are the single most important asset a company possesses. We take that very seriously. Companies who invest into their brands develop strong businesses that can withstand the harshest of market forces. We work in two ways at Boomtown. Firstly we work with new business concepts; the great seed ideas that have us working tirelessly to bring them to life. We love the raw passion that drives a new business idea directly into becoming a leader in the marketplace. Secondly we work with large, often multinational clients, together with whom we skilfully craft a path into the future for their brand, working side by side on a 24/7 basis to produce market leadership. There are a few ‘givens’ at Boomtown, namely: great customer service and project management on your account; tenacity to fight on your behalf during a project; bravery to be honest enough with you about your business to ensure ultimate success and innovation. We believe these qualities are both rare and valuable. We love to partner with visionary business leaders, entrepreneurs and anyone passionate about brands and original creativity.

Clients

Awards

Boomtown has been honoured with a number of awards in recent years in recognition of the quality of advertising material produced by the agency. These include but are not limited to the following:

• In 2011, Boomtown’s rebrand of the Cacadu District Municipality was recognised and was named one of the world’s most effective rebrands in the seventh annual REBRAND 100® Global Awards. This award put the Cacadu rebrand as one of the 100 best rebrands in the world for 2011.
• In 2010, the NMMU won another 6 MACE awards for excellence in communication. The awards were won for various campaigns and publications which were conceptualised and designed by Boomtown.
• In 2009, the Cacadu District was awarded a Swiss Tourism Award in the Sport and Adventure category. This award is in recognition of the initiatives that Boomtown has implemented for Cacadu.
• The Nelson Mandela Metropolitan University (NMMU) won 5 Marketing, Advancement and Communications in Education (MACE) excellence awards in 2009. Their awards included best annual report and best external publication both designed by Boomtown.
• Boomtown has, since 2006, been rated by AdReview as one of the top 25 advertising agencies in South Africa. In 2010, we were rated as the 12th best Cape agency and were the only Port Elizabeth based agency in the top 20.
• Boomtown has to date held its Service Excellence accreditation since 2006 and was also the first agency to achieve this accreditation.
• The PMR Africa Eastern Cape Leaders and Achievers awards have for the fifth consecutive year recognised the agency’s excellent standard of material produced. The agency has won Diamond, Gold and Silver PMR awards for being the leading advertising agency.