Boomtown

Strategic Brand Agency

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Latest News:
Boomtown expands its force

Boomtown has recently expanded its workforce with three talented individuals who will form part of the agency’s dynamic team. With its recent account wins it became the ideal opportunity to expand and grow the team. Zintle Botha joins our team of media specialists as a Media Planner and Strategist. Previous experience was gained at Media24, The ... read more

The new appointments include: (from left to right): ZIntle Botha, Lwando Marambana and Lauren McNish.

Featured Case Study:
Castle Milk Stout: Repositioning

Castle Milk Stout

For years Castle Milk Stout was known as an old man’s beer, and the brand was neglected from a marketing communication perspective. As a consequence of that the brand took on a life of its own amongst consumers and Castle Milk Stout became the enclave of migrant labourers in SA, who were steeped in rural traditions, and also became the symbol of masculinity due to it being a strong beer.

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